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The musician contributes twenty-five thousand pounds cash award to small music venues

The singer holding his trophy in his hometown
Sam Fender won the Mercury Prize in October in the North East

The artist has given the full amount of his £25,000 award winnings to the Music Venues Trust, which operates to preserve the UK's small concert spaces.

He was awarded the award on mid-October as his new release People Watching was declared the best record of the last 12 months.

The musician has chosen to hand the money over to the Music Venues Trust, in appreciation of the vital role local spots played in his beginning days.

"I couldn't be pursuing this success if it weren't for all the performances I performed around the region, and beyond, when I was starting out," said Fender. "These venues are renowned, but they are in difficulty."

Beginning in 2023, more than 150 of these venues have ceased operations – roughly 16% of the whole industry in the UK.

In the last year, well-known musicians including Pulp, the group Coldplay, the singer Katy Perry and Sheeran have all backed the MVT in its initiatives to help venues survive, by including a minor surcharge to their admission fees, which goes to help independent venues.

Fender also took part, raising over £100k on his 2024 arena tour to assist 38 grassroots venues across Britain.

The donation supported venues that were confronting imminent closure due to challenges caused by flooding, fire incidents and bereavements, as well as regulatory hurdles, conflicts and neighbor objections.

Additional spaces were granted funding support in upgrading amenities and gear that helped performers and audiences.

"The idea that revenue from concerts in major spaces backs the local stages, where it all starts for performers like me, is just sensible," Sam Fender has said.

The band Pulp performing
They are one of the many acts who contributed their award winnings to good causes

The musician is far from the only musician to contribute his award prize money to good deeds.

Back when the band won the award in 1996 for their release their work, vocalist Cocker announced that the group would donate their cash to the non-profit War Child.

In 2002, musician Ms Dynamite split her bounty among several good causes, like the NSPCC and a Sickle Cell charity.

"Additionally, I gave a £1,000 to Highgate Newtown, to their gymnastics class, because I did gymnastics when I was a child and they lacked updated gear," Ms Dynamite explained to a publication.

Two years ago, Ezra Collective contributed their prize money to the local youth club that supported their group, in addition to other local music groups.

Also 1994 winners the group gave their prize to a charity for MS after a close contact was identified with the illness.

"The victory was sufficient," said artist Heather Small. "The prize was the extra but we didn't need the extra, because we had the main prize. So our winning affected the lives of others."

Recently, the MVT revealed it had saved several small stages in that region, by transferring them to community ownership.

The Joiners in that area and The Croft in that location were purchased under the Own Our Venues initiative, which is backed by a national body and music fans who acquire "shares" in the properties.

About the author

Cody Bowman

A seasoned psychologist and mindfulness coach with over 15 years of experience in personal development and positive psychology.

Golden Focus Network

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